Aug 4, 20223 min“Don’t be fooled by marketing”Over the years, we’ve defined and re-defined marketing endless times. Marketing is social media. Marketing is PR. Marketing is how you...
Jul 14, 20213 minThe Modern Marketer Series: Selling through StorytellingIf you would have asked me a few years ago what Marketing was, I would have been able to define it in 4 simple words: Product, Place,...
Jul 14, 20212 minThe Modern Marketer: Keepin’ it Simple!Nowadays marketing has become more complex than ever with the introduction of the digital world. We were used to what we knew: a TV ad, a...